Product Review: Shea Moisture African Black Soap Purification Masque

November 06, 2015 Naija girl next door 6 Comments

Good evening lovelies, hope you had a great week. It's the weekend whooooop! Where the turn up at?

Today I'm sharing my experience with the Shea Moisture African Black Soap Purification Masque.

     It was my very first Shea Moisture product ever, I won it over a year ago in an Instagram giveaway by @Kinikinks and the kinky Apothecary. I'd had my eye on SM products for a while and my first was awoof. The joy.

Packaging  It comes in the blessing that is a jar. Who else gets beat by that arm wrestling you have to do with bottles of thick conditioner? I like the packaging, with its black label.

Price  In Nigeria, price ranges from N2900 to N5000. In the US, $12.99 on SM website to $14.99 on Amazon. In the UK, £14.99 in African hair & cosmetic stores, which is not a joking sturvs at the current exchange rates.
Smell  It takes deliberate, thoughtful sniffing to put a finger on the scent. It is a sweet smell- mostly plantain, a dose of clay, hints of flower and herb. When you read the ingredients it all makes sense.
Colour and consistency Light grey, thick but not fight-with-container-thick. Flowy.


Stellar. No red flags. Nothing to be wary of.

                 Promises and Directions

                  My Assessment
     I always did the deep penetrating method to cleanse and deep condition in one step. I apply to my scalp and hair, finger comb through, cover for 45 minutes to an hour then rinse thoroughly.
 Hair: I got consistently awesome results. It rinses out and leaves me with clean, oh-so-soft, very moisturised hair. It's amazing for hair. Sometimes I can even afford to skip my leave-in and go straight to sealing with a bit of oil/butter.
The scent lingers for the day and is gone by the next.
 Scalp: It gets my scalp clean since I concentrate and rub while rinsing. Just remember it's like a co-wash; if your hair is very dirty or has lots of build-up, clarify.

    1. They said it would stop itchy scalp? Hmm. I hardly ever have scalp issues- no dryness or itching or dandruff. But this one time, I had just taken off extensions and had a terrible itch. Maybe a reaction, I dunno. I even hurt my scalp a bit from scratching. I put this product on my scalp and hair and covered as usual. Not only did it not help the itching, my scalp was smarting where I was hurt. A tingly essential oil was what stopped the itch- peppermint or tea tree, not sure.
   Two days ago on wash day, a section of my scalp was itchy. Only one section and not as bad as the first time, but this product still didn't help. It took cold water to stop the itch.

    2. The price might be a minus if you tend to spend less on hair prods, but I'm getting used to paying more to get authentic organic stuff. Also, this one will let me combine the money for co-wash conditioner and deep conditioner.
   Also, a little goes a long way and gets results.
 I'm much more light handed than most people. Some got 6-8 uses. I was surprised.  I should have up to 8 uses now and at least 3 to go. I once used more than usual and honestly it only gave me more to rinse out.

Verdict  Wonderful for hair- it's an awesome deep conditioner and I wholeheartedly recommend it. But if you need a product for itchy scalp, look elsewhere.

Will I repurchase?  Heck yeah. The ingredients are an organic lady's dream, it lets me lazily combine two steps AND gives me juicy hair.

You can get it on Konga, Kinky Apothecary and

Have you used this masque before? Any thoughts? Would you buy it? 


  1. Fist pump for multi-use,promise delivering products,yay!!!.lol.Nice review,but wait o,what's up with jumia and konga?if i buy from them are there gold coins at the bottom?

    1. Valid question o. I don't understand the price hike.

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  3. Hello Doc,

    How are you?

    I enjoyed reading the Sofi Tucker story on the tub, that's the sort of thing that would convince me to purchase this product. I'm mushy like that. Lol :-)

    Enjoy the rest of the week.

    1. LOL it's a nice story but I think it's just a story. I don't believe there was a Sofi Tucker, or that she was their grandma ( ._.)

    2. Thank God I'm not the only one side eyeing that story o. I just didn't buy the gist abeg